once upon a time ...... there was a man named V. Gassier who had a little store called ¨The France Factories ¨ In the constantly growing mexico city that selled ribbons, laces and other imported goods from PARIS ...... that eventually made partners of business with other 3 brilliant men Jose Tron ,Jose Leautaud and Alexander Reynaud ... To DREAM about what other men had dreamed In PARIS . LONDON ,NEW YORK and CHICAGO a new concept called department store ... thats when in the mid 1880´s they decide to build a huge building in todays very downtown Mexico City ... it was so big for the time that burgesy people that passed by watched curiosly and ask themselves .........................whats that IRON PALACE theyre building ? and thats when in 1891they opened the very waited IRON PALACE ... A 6 store building that selled from luxury goods to furniture ....that sadly burned down in 1914 BUT ohhhh noooo the story s not over yet .... with big efforts . partners in business hired a french architect PAUL DUBOIS that builded the new architectonic jewel with ART DECO and ART NOUVEAU details and the esquisite Stained glass ceiling of the store.....
el palacio de hierro first store downtown Mexico City
David Gandy for El Palacio de HIerro
Carmen Dell' Orefice for El Palacio de Hierro
heres a beautiful and inspiring ad
2010 s/s campaign for ¨El Palacio De Hierro¨
El Palacio de Hierro (the iron palace) store in Monterrey
SOOOOOO yesterday I visited the first store to take a look at the temporary exposition
¨200 years of fashion ¨ by EL PALACIO DE HIERRO
and I loved it....